How a Hydrating Toner Makes Every Other Product Work Better

Toner is the step most people skip, and it is often the step that makes the biggest difference. Applied right after cleansing, it rebalances the skin and adds a first layer of hydration.

Damp, hydrated skin absorbs serums and creams more easily than dry skin does. That means the products you already own can simply work better.

Pour a little into clean hands or onto a cotton pad, press it into the skin, and follow immediately with serum.